.NEARLY ONE BILLION individuals are actually directing their votes in India's general vote-casting. It is actually the biggest autonomous physical exercise in history-- and also could possibly likewise be the most pricey. Spending is actually expected to connect with 1.35 trn rupees ($ 16bn), according to the Facility for Media Researches (CMS), an Indian non-profit. That will be actually greater than double the quantity invested in the previous political election in 2019 and even go over the money sprayed in America's governmental political election in 2020. Why perform Indian political parties devote such substantial sums?